OK kids, want a peek at Hasselblad's Phocus?  Here it is.  Wait.  Is it Bridge?  Is it some Bridgey type thing with a Lightroom control panel on the side?  Just what the heck is going on? 
 

What we THINK is going on is the continued alliance between Adobe and Hasselblad, that all started with Adobe talking to Imacon 'way back when about their snappy color engine in Adobe Camera RAW...  could it be, oh, 5 years ago now? 

...more to come, stay tuned!