OK, we all know that holiday giving is all about what you give, not what you get, right?  It’s better to give than receive, etc., etc.  So here’s MY list of stuff you can give to ME!  Think of it as just a token- my modest, selfless act to give you a chance to be a wonderful generous person.  It’s a burden I bear…  

OK kids, want a peek at Hasselblad's Phocus?  Here it is.  Wait.  Is it Bridge?  Is it some Bridgey type thing with a Lightroom control panel on the side?  Just what the heck is going on? 
 

What we THINK is going on is the continued alliance between Adobe and Hasselblad, that all started with Adobe talking to Imacon 'way back when about their snappy color engine in Adobe Camera RAW...  could it be, oh, 5 years ago now? 

With the release of the Hasselblad H3DII-50 Multi-Shot camera yesterday, there have been a lot of questions about what exactly multi-shot technology is all about.  Here's a quick video showing how the sensor is moved, or stepped, in the process of taking 4 or 16 shots- in a process similar to HDR processing, you're taking several shots and gathering a leveraged range of information, in this case resolution, and then assembling the separate shots to produce one vastly superior image. 
 

Think scanners.  On the sampling axis, that is, the actual scanner path, if you want to double the resolution you just take a sample twice as many times.  Same deal. 
 

Stay tuned for more about this camera and the technology behind it...  when we talk to Christian Paulsen of Hasselblad!

Some of the sources for insurance for photograhers, specifically, are professional organizations like the ASMP and the PPA.  Take a look at this link for ASMP, you can get an idea of what kind of coverage you can get at a group rate by becoming a member.  This is likely the most comprehensive list of coverage for photographers, not everyone, and in some cases, nobody else can offer this kind of coverage.  Here's a list of what they make available, for coverage:

OFFICE CONTENTS: Covers business personal property that is situated within your office such as furniture, computer equipment, copy machines, fax machines and improvements & betterments.

MISCELLANEOUS EQUIPMENT: Protects your cameras, lighting, computer equipment outside of your office and darkroom equipment against fire, theft, water damage, breakage, earthquake and much more. Coverage is worldwide and on a replacement cost basis for owned equipment. This differs from some policies that exclude coverage for theft from unattended vehicles, earthquake, that are limited to the United States and Canada or only provide coverage on a depreciated basis.

The ASMP Prosurance policy automatically includes a $35,000 limit for rented equipment including Hired Automobile Physical Damage (See Below). This limit recognizes the growing trend to rent versus own equipment and the high cost of digital systems. The valuation for rented

We're putting together a little series on insurance issues- what insurance is for, what you need, what you don't need, and in the process we stumbled on this great little clip from MyOwnBusiness.org talking about "self-insurance".  Now, as we'll discuss in the coming week, "self-insurance" is commonly called "NO insurance"- when you decide that you're just not willing to pay upfront for insurance of one type or another. 
 

The insurance industry likes to call this "self insurance" for the simple reason that without an insurance policy covering you in the event of a loss or liability, then the money is going to come from you, pure and simple.  It doesn't matter if you're prepared for it, if you've saved or invested to provide your coverage- the money is going to come out of your assets. 
 

Take a quick listen to this video, and keep the thought in your mind as we go thorugh the various types of coverage you may, or may not need.  Above all, by the end of this series, sit down and get some advice from an agent that you trust.