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More and more digital camera manufacturers are creating waterproof models, and Fujifilm proves to be among them with the recent announcement of the FinePix Z33WP. The 10-megapixel Z33 can dive 10 feet under water. Fujifilm has also just announced the Z30, a non-waterproof model with very similar specs.
The Fujifilm FinePix Z33WP arrives at a time when competition in the waterproof market is heating up. Canon recently announced the PowerShot D10, a 12.1-megapixel camera that is waterproof to 33 feet, shockproof from 4 feet, and freezeproof to 14 degrees Fahrenheit. Olympus, who was among the first to make consumer-oriented waterproof digital cameras, recently announced the Stylus Tough-8000. It also has 12 megapixels, can dive to 33 feet, and freeze to 14 degrees, and it adds a 220-pound crushproof designation, making it virtually indestructible for most photographic situations.
The Z33 has 10 megapixels, a 3x optical zoom lens, and a 2.7-inch LCD screen. This is the same LCD size as the new Olympus Stylus Tough-8000 has, but is bigger than the 2.5-inch LCD on the Canon PowerShot D10. The Fuji Z33 packs 50MB of internal memory and also has an SD/SDHC slot. Its lightweight 3.9-ounce body will come in green, black, and pink.
In the Z33WP, Fujifilm also packages face detection, a Blog mode, and plenty of in-camera editing. “With the success of the FinePix Z20fd for the Gen Y crowd, it is only a natural progression for Fujifilm to provide active, technology-savvy families with the unparalleled style and function that everyone demands in the 21st century,” said David Troy, Marketing Manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM U.S.A., Inc. in the February 17 press release. “Today’s users not only want to experience everything life has to offer, but they also want their camera to be able to experience and capture it with them.”
The Fujifilm FinePix Z33WP will retail for $199 in late March. This is much cheaper than the Canon D10’s $329 price tag and the Olympus Stylus Tough-8000’s $399 tag.
Fujifilm also announced the FinePix Z30 on February 17. Its specs echo those of the Z33: 10 megapixels, a 2.7-inch LCD screen, and a 3x optical zoom lens. Available in pink, orange, and black, the Z30 has 13 scene modes along with the Blog mode and face detection that the company hopes will attract younger, hipper consumers. The Z30 will sell for $179.