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Fujifilm Debuts F70EXR Long Zoom Compact
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posted on Jul 22, 2009 at 7:40PM

Fujifilm Debuts F70EXR Long Zoom Compact

By Emily Raymond
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  • Fujifilm FinePix F70EXR
  • 10 MP Super CCD EXR
  • 10x optical zoom lens
  • New Pro Focus and Pro Low Light modes

(Credit: Fujifilm)

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Fujifilm introduced its first real compact long zoom digital camera, the FinePix F70EXR. The F70 comes with a new half-inch 10-megapixel Super CCD EXR sensor and couples it with a stabilized 10x optical zoom lens. The new digital camera will be available next month.

The camera’s lens and image sensor share the spotlight, as the lens marks Fuji’s entry into the compact long zoom segment and the sensor grabs the “EXR” naming rights for the F70EXR. The camera’s 10x optical zoom lens is equivalent to 27-270mm, but the long lens folds into the 22.7mm body. The apertures range from f/3.3-5.6, which is typical for compact lenses. The sensor utilizes the “EXR technology” by enhancing resolution, dynamic range, and low light performance.

According to the company’s July 22 press release, the sensor is patterned after the human eye and users can now “flex the behavior of the sensor according to the scene to be photographed.” The Fujifilm F70EXR comes with three modes that users can “flex” to: High Resolution, Wide Dynamic Range, and High Sensitivity & Low Noise modes. If photographers want to capture every detail in even lighting, the High Resolution mode would be optimal. If, however, photographers are shooting in bright contrasty light, then the Wide Dynamic Range mode would be better suited. The High Sensitivity & Low Noise mode is tailored specifically for photography at night or in dark places.

New on this digital camera are Pro Focus and Pro Low Light modes that aim to copy the desired effects from DSLR photography. The Pro Focus mode captures the depth-of-field found with DSLRs by snapping 2-3 images in a burst and combining them to create one image with an unfocused background and a sharp foreground. The Pro Low Light mode uses a similar method that shoots four images in a burst and overlaps them and combines them into one file that eliminates the noise.

The Fujifilm FinePix F70EXR has manual and automated controls and comes with a mode that can automatically choose the correct scene mode from Portrait, Landscape, Macro, Backlit Portrait, Night, and Night Portrait modes. The new digital camera also includes five film simulation modes: Velvia/Vivid, Provia/Standard, Astia/Soft, Sepia, and Black & White.

The Fujifilm FinePix F70EXR comes just days after the announcement of the F200EXR, which has a larger image sensor and shorter zoom lens. The F200EXR has 12 megapixels on its 1/1.6-inch Super CCD EXR and a 3-inch LCD screen, slightly larger than the 2.7-inch version on the F70EXR. The F200EXR measures about the same size, although a few millimeters thicker, and has a 5x optical zoom lens.


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