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Hasselblad Announces New H-series DSLRs
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posted on Sep 28, 2009 at 2:20PM

Hasselblad Announces New H-series DSLRs

By Emily Raymond
  • Hasselblad H4D-60 and H4D-50
  • 60MP and 50MP sensors
  • New True Focus technology
  • Available early 2010
  • 28,995 € and 19,995 € prices
(Credit: Hasselblad)

The Bentley of digital cameras has just been announced. With a price tag of 28,995 €, the Hasselblad H4D-60 will make its debut in January with a 60-megapixel image sensor and new True Focus technology. There will also be an H4D-50 version for a bargain price of 19,995 €.

Hasselblad’s current medium format lineup includes the H3DII-50, which also has 50 megapixels on a huge 36 x 48mm image sensor. Just to compare, the Canon 5D Mark II’s full-frame sensor measures 36 x 24mm. The H4D-50 will replace the H3DII-50 model with the H4D; any photographers that order the old version between now and the end of the year will be automatically upgraded to the new model free of charge. Hasselblad is also designing a program for H3D-31 and H3D-39 DSLR owners to step up to the new H4D series.

The new H4D series is highlighted by the new True Focus system, which Hasselblad claims will make focusing easier and more accurate. The technology isn’t based on “multi-point auto focus,” like most digital cameras, but instead it accounts for movement while recomposing and compensates for it.

“The term ‘multi-point auto-focus’ is a bit misleading…for cameras with sensors larger than APS,” said Christian Poulsen, CEO of Hasselblad, in the Sept. 28 press release. “Due to the physics of an SLR-camera, the off-center focus points that are offered are all clustered relatively close to the center of the image. To set focus outside of this center area, the photographer is still forced to focus first, and then shift the camera to reframe, with the resulting loss of focus as a result.”

(Credit: Hasselblad)

The Hasselblad H-series is set to resolve this reframing problem with its Absolute Positioning Lock (APL) processor, which measures movements that occur during recomposing and then compensates with focus adjustments in the camera and lens motor.

The new high-end Hasselblad medium format DSLRs come with Phocus 2.0 imaging software. According to the company, “Phocus 2.0 match[es] or better[s] the speed, functions, and usability found in Lightroom, Aperture, and Capture One.”

“In less than 5 minutes an amateur photographer can learn to work with our images,” Poulsen said. “In less than 10 minutes, learn how to setup for production of high-res files for Photoshop. In less than 20 minutes learn how to shoot tethered as a professional studio photographer. The new version of Phocus is just another step in our efforts to make complex functionality simple to use, allowing photographers to focus on their shooting.”



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