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InfoTrends Confirms: Moms Love Their Digital Photos
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posted on Aug 25, 2008 at 9:11PM
ARTICLE HIGHLIGHTS

InfoTrends Confirms: Moms Love Their Digital Photos


  • Moms take more photos
  • Print online more too
  

Again proving their worth to technology manufacturers, mothers come in as an important factor in the digital camera market, taking significantly more photos than the average population, according to a recent study by InfoTrends.

The study showed that mothers with children under the age of 12 take approximately 35% more photos with their digital cameras than the other camera owners, over 110 a month. Considering that there are almost 30 million mothers in the United States between the ages of 25 and 44, this is a broad market group, and it means that vendors have been right to promote their more affordable, family friendly camera models.

"Moms represent a very active consumer segment in the digital imaging space. There are significant differences in their digital imaging habits when compared to other consumers," said Director of Digital Photography Service Mette Erikson in the August 12 InfoTrends press release.

 "Vendors must pay attention to these variations to develop effecting marketing and product development strategies."

The logic behind this trend is clear. Younger children, from about age 7 to age 11 or 12, participate in a wide range of parent-friendly activities, including dance recitals, sporting events, classroom presentations, school plays, and family vacations.

While most adult video footage lasts only 20 minutes or so, these type of events tend to last longer, in the 40 minute range. This adds up to a significant amount of video footage taken by eager moms with their camera phones, camcorders, and especially digital cameras.

Moms impact the digital photography market in other ways, too. InfoTrends studies show that moms with children under 12 print 60% more online photos than the average number, and also more likely to choose an out-of-home option for their printing needs, such as net-to-retail applications or net-to-mail options.

The report is part of a larger survey conducted by InfoTrends to examine the digital imaging habits of America.

Highlights


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