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Nikon Merges Technology in 4 New Cameras
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posted on Aug 5, 2009 at 11:22AM

Nikon Merges Technology in 4 New Cameras

By Emily Raymond
Gallery >>
  • 4 new Nikon cameras
  • S1000pj with built-in projector
  • S70 with OLED touchscreen
  • 12 megapixels
  • Available in September


Click to view additional images of the Nikon Coolpix S1000pj

Nikon announced four new slim digital cameras, including the Coolpix S1000pj that offers “the world’s first built-in projector,” according to Nikon. The company is exploring new ways to view images, as it is also introducing the OLED touch screen S70. The S640 and S570 round out the newest faces in the Coolpix line.

The four new digital cameras have 12+ megapixels and 5x optical zoom lenses. They all offer a vibration reduction system, an automatic scene selector, and Nikon’s Smart Portrait system that now includes a “skin softening” feature to smooth and even skin tones.

“These latest Nikon Coolpix digital cameras reflect hallmarks of the Coolpix line: performance, design and innovation,” said Bill Giordano, general manager of marketing for Coolpix for Nikon, Inc., in the Aug. 4 press release. “With new features such as a built-in projector and new touch controls for viewing, shooting and zooming, these Coolpix cameras will appeal to users of every level.”

The Nikon Coolpix S1000pj is “your personal theater on the go, according to the company press release. The built-in projector allows you to enlarge images from 5 to 40 inches with VGA resolution against a surface up to 6.5 feet (2 meters) away. The playback of images and videos seems to be the highlighted feature on this camera, and the S1000pj takes its job seriously with enhanced slide shows. The shows come complete with music, effects, and transitions.

The Nikon Coolpix S1000pj comes in a slim 4 x 2.5 x 0.9-inch matte black body. It has a 2.7-inch LCD screen and comes packaged with a remote and stand. It will retail for $429 when all the cameras debut in September.

The touch-screen Nikon Coolpix S70 comes in a slightly smaller 3.8 x 2.4 x 0.8-inch two-toned shell. It will come in several color combinations including red and red, champagne and beige, black and black, or champagne and light brown. Half of the front of the camera is a sleek metal, while the other half is a faux leather texture. The back of the camera is where Nikon invested most of its efforts though: the S70 has an OLED touch display.

The 3.5-inch organic light-emitting diode display is the same size as the touch-screen on the Coolpix S60, but the new version is more efficient with battery power and has improved color reproduction and sharper contrast. The Nikon S70’s screen also updates with a new interface that is similar to an iPhone: users can scroll through photos with the swish of a finger and can zoom in and out of images with a pinching motion.

The Nikon Coolpix S70, which the company boasts is “a compact shooter which is as fast as a DSLR,” can focus on subjects and snap a picture simply by touching the subject on the OLED screen. This new “touch shutter” function was not found on the older touch-screen S60.

Besides having 12.1 megapixels and a 5x optical zoom lens, the Nikon S70 can record HD videos at 1280 x 720-pixel resolution. The S70 will retail for $399.

Nikon announced two more traditional digital cameras: the Coolpix S640 and the S570. The S640 has 12.1 megapixels and a 5x lens in an all-metal body. It offers 16 scene modes and ISO options from 100-6400 at full resolution. It has a 2.7-inch LCD screen and comes in calm black, precious pink, velour red, and pearl white. The Nikon Coolpix S570 has a slightly different 12-megapixel image sensor, but the same 5x lens. It has the same-size 2.7-inch LCD screen and 16 scene modes, but its ISO options max out at 3200. It will retail for $199 and will come in black, red, blue, and pink.


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