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Nikon unveiled three digital cameras in a new line the company is designating as its “Life” series. The tag line from the company Web site is “Powerfully capable – yet simple, at an entry-level price.” The three models will sell from $109-$279.
“The L-series…offers easy to use features, such as Scene Auto Selector and Nikon’s Smart Portrait System, making it the ideal camera line for family photographers looking for great value,” states the February 2 company press release. The new digital cameras will be powered by AA batteries—typically easier to find on the go.
The flagship of the new series is the Nikon Coolpix L100. Its closest relative is the P80 with its SLR looks, ultra-zoom lens, and plentiful manual features. The new L100 has 10.1 megapixels and a 28-420mm, 15x optical zoom lens. For reference, last year’s P80 has 10.1 megapixels and an 18x zoom lens. Both models have optical image stabilization and a continuous shooting mode that snaps 13 fps for up to 30 shots, albeit at a reduced resolution of 3 megapixels. The Nikon L100 has a 3-inch LCD screen, bigger than the P80’s 2.7-inch version. The L100 will retail for $279.
The Nikon L20 and L19 are sister models with compact camera bodies and 3.6x optical zoom lenses. Both cameras have the same automatic and scene modes along with the new “scene auto selector” mode which automatically chooses the scene mode based on the subject matter.
The Nikon L20, which will retail for $129, has 10 megapixels and a 3-inch LCD screen. Its color is deep red. The Nikon Coolpix L19 will retail for twenty dollars less and come in a more traditional silver color. It has a slightly smaller LCD screen at 2.7 inches and carries 8 megapixels.